+ easy flow for beginners, teaches one in a step by step process
+ video tutorials
+ reports,spending tracker:good data viz to see trends in spending
+ over emphasis on helping one plan their finances rather than just helping in log and track their expenditures which is a not motivating.
+ wording is non-cryptic
+ inclusion of tutorials that teach finance management to novice users
+ broad categories are good
+ guessing the category(5 budget groups) for transaction, tracks budget well:painlessly
+ homepage has good snapshots to start with( Account info, upcoming bills, budget info)
+ linked to your online accounting information :)
.... will add more as I come across as comments to this same post
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